Sony India is targeting a 30 percent market share in the liquid crystal display (LCD) television segment in 2010-11 from the present 25 percent, a top company official said here on Wednesday.

"We are targeting to achieve 30 percent share in the LCD TV segment in 2010-11. The total market size of LCD TV is 1.6 million units now, which is going to increase by 70 percent to 2.7 million units in the next fiscal," Sunil Nayyar, general manager, sales, Sony India, told reporters.

He was here to launch the 3D Bravia NX TV priced between Rs 45,900 and Rs 3.50 lakh.

Riding on three factors, technology, picture quality and design, the company plans to double its sales in the next fiscal. "We plan to double our sales in 2010-11 from 4,00,000 to 8,00,000," Nayyar said.